The counter is where cannabis gets sold.
Budtenders are the most influential people in cannabis retail and the least rewarded. We're building BudtenderX to change that.
When a customer walks in unsure, they ask the person behind the counter. That recommendation decides which jar leaves the shelf. Brands know it. Stores know it. But the people making those calls usually see nothing extra for it.
Meanwhile, brands spend heavily on discounts, samples and shelf placement without knowing what actually moved product. And dispensaries carry the cost of training and motivating staff on their own.
BudtenderX connects the three. Brands fund rewards. Dispensaries approve what runs in their stores. Budtenders earn for selling, posting, referring, learning and recruiting — tracked from real sales data and paid in cash.
What we believe
Our principles.
Pay the people doing the work
Rewards should reach the person who made the sale.
Pay for results
Brands should pay for sell-through, not hope.
Stores stay in control
Nothing runs on a sales floor without the store's say-so.
Built in Michigan
We're starting where we live, with the stores and brands we know.
FAQ